Customer Value and Your College Store: Powering Growth in Uncharted Waters
Presentation to the National Association of College Stores - Large Stores Group
Presented: April 14, 2011 University of Tennessee, Knoxville
Purpose: Guest presentation addressing the need for change in the face of a radically altered textbook environment. Presenter followed with a moderated round table discussion on adding co-creation of value elements into the college store environment.
Presented: April 14, 2011 University of Tennessee, Knoxville
Purpose: Guest presentation addressing the need for change in the face of a radically altered textbook environment. Presenter followed with a moderated round table discussion on adding co-creation of value elements into the college store environment.
| customer_in_college_stores_2011.pdf |