Consulting Services
As the principal at Robert Jones and Associates it has been my pleasure to have had the opportunity to work with regional and national firms on a variety of projects. Below are just some of the areas that I have been involved in at Robert Jones and Associates.
Shopper Marketing: We offer clients our pioneering research and insight into shopper value to guide enhanced performance at retail. Focused on the shopper and what she values for a particular purchase need, we can develop insights and programs which drive productivity for both brands and retailers.
Brand Development: Worked with firms on developing key brand platform elements including: brand definition, brand promise, brand commissioning, target consumer emotional attachment points. This process involves the use of interviews, group development and focus group interaction.
Product Development: The generation of new product development based on consumer value information. Leveraging consumer needs to drive innovation. Field interviews and group development, design and technical performance development.
Brand Management: Leveraging existing brand platforms and consumer perceptions of the brand to drive new interest and relevancy for established brands. Comprehensive product, distribution channel and brand analysis to identify synergies and reduce friction to drive a more holistic brand message. Examination of brand messaging across information mediums and sales channels. Extensive internal review and analysis, field interviews, focus groups and ad hoc group development and surveys.
Market Identification: Using the brand platform developing key consumer identifiers to leverage a more comprehensive understanding of the target market. This pushes beyond traditional segmentation strategies to identify those consumers who connect with the brand platform. This process involves group development, field interviews, sampling and evaluation surveys.
Shopper Marketing: We offer clients our pioneering research and insight into shopper value to guide enhanced performance at retail. Focused on the shopper and what she values for a particular purchase need, we can develop insights and programs which drive productivity for both brands and retailers.
Brand Development: Worked with firms on developing key brand platform elements including: brand definition, brand promise, brand commissioning, target consumer emotional attachment points. This process involves the use of interviews, group development and focus group interaction.
Product Development: The generation of new product development based on consumer value information. Leveraging consumer needs to drive innovation. Field interviews and group development, design and technical performance development.
Brand Management: Leveraging existing brand platforms and consumer perceptions of the brand to drive new interest and relevancy for established brands. Comprehensive product, distribution channel and brand analysis to identify synergies and reduce friction to drive a more holistic brand message. Examination of brand messaging across information mediums and sales channels. Extensive internal review and analysis, field interviews, focus groups and ad hoc group development and surveys.
Market Identification: Using the brand platform developing key consumer identifiers to leverage a more comprehensive understanding of the target market. This pushes beyond traditional segmentation strategies to identify those consumers who connect with the brand platform. This process involves group development, field interviews, sampling and evaluation surveys.